I AM
Segev Sinay,
Off-the-shelf tools force your team to work around them — wasting hours and budget. I build custom software, process automation, and AI shaped around how your business actually runs, so you cut manual work, reduce costs, and speed up your operations.
Consulting · Process Automation & AI · Custom Development
Self-diagnosis
Do You Actually Need Custom Software?
Custom software isn't for everyone — sometimes an off-the-shelf tool is the right call. Check what sounds familiar, and let's find out honestly.
You're Running the Business on Spreadsheets
Fragile and manual
Critical processes live in spreadsheets that only one person fully understands. They break silently, they don't enforce rules, and every change is a copy-paste risk. What started as a quick fix is now load-bearing — and it doesn't scale.
Spreadsheets are the most common 'shadow system' running real operations
Off-the-Shelf Software Doesn't Fit How You Work
Forcing a square peg
You bought the product, but your process doesn't match its assumptions. So you pay for features you'll never use, work around the ones that don't fit, and bend your operation to the software instead of the other way around.
Generic tools optimize for the average customer — not for how you actually operate
Your Team Wastes Hours on Repetitive Manual Work
Time you can't bill
Data re-entered between systems. Reports rebuilt by hand every week. The same five steps, every single time. It's work that doesn't need a human — but a human is doing it, and it's costing more than anyone has measured.
Repetitive manual tasks are where the fastest, clearest ROI usually hides
Your Tools Don't Talk to Each Other
No single source of truth
Sales data here, operations there, finance somewhere else. Nothing syncs, so the numbers never quite match and someone has to reconcile them by hand. The information exists — it's just scattered across systems that were never designed to connect.
Disconnected systems force people to become the integration layer
Growth Is Making Everything Harder, Not Easier
Processes breaking at scale
The workarounds that held together at small scale are buckling. More people, more orders, more sites — and the same manual processes now create more errors, more bottlenecks, and more firefighting. Growth is exposing the cracks.
Processes that depend on heroics don't survive scale
You Know AI Could Help — But Not Where to Start
Falling behind
AI is visibly changing your industry, and you don't want to be the one left behind. But the gap between 'AI matters' and 'here's what we actually build' is where most businesses stall. You need someone who can tell you honestly where AI fits in your operation — and where it doesn't.
The hard part of AI isn't the technology — it's knowing where to apply it
Check any that sound familiar.
Sound familiar?
“We're running the whole operation out of spreadsheets.”
About the Studio
Custom Software, Built Around You.
The studio specializes in consulting, specification, and development of custom software solutions — not off-the-shelf products. I accompany organizations every step of the way: from understanding the business need, through specification, to development and rollout of systems built around their unique processes.
Most developers understand the code but not the business. Most consultants understand the business but can’t build it. I speak both — fluently. That’s why the systems I build serve the business decision behind them, not just the spec.
And that fluency pairs with technical depth — business process automation and real AI capabilities, not just basic tooling — so every system delivers value built around your business. The two working together is where they create real value.
The Approach
How Every Engagement Works
Custom software, process automation, and AI — built around your processes, not the other way around.
Business value first
The solution starts from the need, the process, and the business value — not from the technology. It follows the goal, not the other way around.
In practice
- Start from the business outcome, not the tech
- Map the real process before anything is built
- Prioritize by impact and ROI
- Solve the right problem, in the right order
Tailored to you
Every system is built around the way your organization actually works — not forcing your work to fit an off-the-shelf product.
In practice
- Built around your existing workflow
- Keeps what already works — even the Excel files
- No bending your process to fit a product
- Adapts as the way you work evolves
Process automation & AI built in
Beyond management systems — automation and real AI built directly into your operations, where the two together create real value.
In practice
- Automate the repetitive, manual work
- AI applied where it creates real value
- Cross-system alerts and rebalancing
- Hard rules enforced before they become problems
One platform, built to grow
What starts as one fix becomes a platform — each new need added as a module on the same engine, so the system compounds instead of fragmenting.
In practice
- Start with one high-impact fix
- Add modules on a shared engine, not silos
- Each addition compounds — nothing is a one-off
- Scales and adapts as the business grows
Track record
Real Systems, Real Results
Every one of these started as a real problem an organization was stuck on. I worked out the solution and built it — from self-rebalancing workforce scheduling to IoT energy metering — gathered here into one interactive demo. (Illustrative data; “Meridian” is an alias.)
Workforce Scheduling · Assignment Board
Workforce scheduling that rebalances itself across 180 sites
A sick day or a new hire used to mean phone calls and gaps. The engine proposes ranked staffing options under every constraint — clearance, skill, cost, distance — and rebalances on its own.
Workforce Scheduling · Automation
Automation the team configures — no code, just toggles
Choose exactly what runs on its own: instant rebalance on sickness, auto-assign on new hires, alerts on unstaffed sites — and a hard block on anything that breaks clearance, competency or rest-hour rules. ~34 hours saved a month.
Preventive Maintenance & Service Calls
Preventive maintenance that ends the firefighting
Work orders, SLA tracking and execution across 12,600 assets — reactive repairs traded for planned maintenance. 99.2% uptime, mean-time-to-repair down to ~3 hours.
Certifications, Licenses & Training
Every certification tracked against every role
A live compliance matrix across licenses, certifications and training — gaps flagged before they become regulatory exposure, renewals chased automatically.
Security Clearance & Compliance
Security-clearance compliance, automated for 2,480 employees
A single expired clearance can shut down a site. The system tracks every expiry, sends renewal emails, escalates when something stalls, and verifies contractors — nothing slips.
Infrastructure Monitoring
Real-time SCADA monitoring across 3,400 assets
Live telemetry, anomalies and trends from infrastructure systems — with on-call paging the moment a site degrades. 99.4% fleet uptime, faults caught before they spread.
Inventory & Spare Parts
Spare-parts inventory that reorders itself
6,500 SKUs with min-level alerts and automatic supplier orders linked to service calls — including the Excel import/export they didn't want to give up. 97.8% fill rate, stockouts prevented.
Safety & Incidents
Safety incidents, investigations and compliance in one place
Incident reporting, corrective actions and inspection tracking across every site — with the injury rate trending down and no action left to fall through the cracks.
Energy & Smart Metering
Energy monitoring & smart metering for every site
Remote meter reading (IoT), consumption analytics and savings reports across the portfolio — 14.2% savings vs. baseline and 1,840t of CO₂ avoided year-to-date.
FAQ
Frequently Asked Questions
Common questions about custom software, the process, and how I work with organizations.
Get started
Let’s Build Something That Fits
Tell me about the process that’s costing your team time — the spreadsheet, the workaround, the tool that doesn’t fit. I’ll show you how a custom system can solve it.